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Bono's Thoughts on Steve


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"Sandal-wearing, anarchic music-lovers from California invented the 21st century," says the U2 frontman.

From Rolling Stone Magazine
By Brian Hiatt
October 7, 2011 6:10 PM ET
bono steve jobs ipod
Bono and Steve Jobs announce the release of the U2 Special Edition iPod.
Tim Mosenfelder/Getty Images

Steve Jobs came out of a Sixties rock and roll ethos, which is fascinating.
That's the big story. If you asked in the Eighties, "Who is going to invent the 21st century," you'd probably have thought the Japanese or maybe the British or the Germans. No, it was sandal-wearing, anarchic music-lovers from California. And that is fucking great.

In the Sixties, bands from the Bay Area felt they were going to change the world, but they didn't. They changed my world, they changed your world, but they didn't change the world. Before that happened, they disappeared, like so many of us do, up their own rectum – drugs and the vicissitudes took their toll.

However, the next generation really did change the world. The people who invented the 21st century had their consciousness shaped by music and by powerful rock and roll music, and it's not just Steve Jobs, it was Paul Allen, it was lots of people. I once put this to Bill Gates, I said, "I know you probably didn't listen to Jimi Hendrix," and Bill protested, "Are you kidding me, in all my time with Paul Allen, how could I have not been shaped by Jimi Hendrix? That's all we heard 10 hours a day."

It's remarkable what's come out of Haight-Ashbury. The children of the Sixties are seriously changing the world. Steve Jobs is right up there, he is, in many ways, the Bob Dylan of machines, he's the Elvis of the kind of hardware-software dialectic. He's a creature of quite progressive thinking, and his reverence for shape and sound and contour and creativity did not come from the boardroom.


Read the rest of the article here.